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All Dressed Up and No Place to Go
By Mary Lynly

The good news is the California Bowling Writers attended the West Coast Trade Show at the Silver Legacy Hotel Casino in Reno on Nov. 3, 4 and 5. We worked diligently on items that showcase our organization. Our V.P. Bette Addington helped us out by providing great graphics. Treasurer Tina Martin made packets of “hugs and kisses” we shared with the vendors and several donors made $10 donation to our Phone Card Charity and received a special stylus with CBW logo that hooks on to your iPhone – saving your phone screen. We had our latest InfoLink issue and flyers that could be used for us to send a 300 minute phone card directly to a loved one serving overseas. Our California Bowling Writer’s banner was affixed to the carpeted wall behind us and there was no doubt about who we were! We even displayed some great bowling Tees benefiting the International Museum and Bowling Hall of Fame.

Now, that was a worthy effort by CBW.

The bad news is there were only 23 exhibiters, probably the reason for the four hour only exhibit time. Under Education Highlights were excellent presentations by Debby Seltzer Cummins entitled Unleashing Type “A” Performer; “Understanding Your Center’s Demographics by Bart Burger – VP of Business Development for BPAA and “Obamacare – Today and Tomorrow and how it will affect everyone and every employer.” All presentations were well prepared and relevant.

Most attended the Welcome Reception in the newest renovated area of the National Bowling Stadium and NBS provided heavy hor’s d’oeuvres, a free drink and a fun bowling “10 across10” tournament. Bob Herzog hosted breakfast the next day and Brunswick hosted breakfast the following day. The Exhibit Reception was sponsored by Shock Top who displayed their beers and also offered a taste. Following the reception was Bingo for all the heavy gamblers. Shock Top also sponsored the General Membership Meeting and Lunch.

There was the usual very popular reverse raffle with the winner pocketing $1,000.

Brunswick’s John Rausch, who is responsible for new centers and his fellow presenter Dan, responsible for existing, centers brought the message that told us “Brunswick opened more new centers than all of their competitors and they are pushing Bowling 2.0 which is going back to basics” – a welcome message. They both say, “Experience doesn’t necessarily mean success but expertise does.”

Debby Seltzer Cummins gave several valuable tips on motivating your employees or board members and told us “Genius lives everywhere.”

Frank DeSocio of Strike Ten Entertainment told of the sponsors they have: Pepsi, Xbowling, Miller High Life, Tony’s, Musselman’s, Rockstar, and Jack Links. He told us of the grandiose plans they have for promoting membership with a variety of programs and of the keynote speaker in Florida being former president George W. Bush. He noted the largest convention for Bowl Expo was in Nashville, TN when Bush’s father Herbert Walker Bush was the keynote speaker. There was a lot of good in this trade Show and it is sad to see this opportunity for Proprietors and vendors to get together and see attendance dwindle. CBW President Mary Lynly, Treasurer Tina Martin and a couple of supporters manned the booth. We brought out our best but had nowhere to go.

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